Are you planning to watch the Super Bowl to cheer on your Broncos, or are you watching because you want to see the commercials? According to Mashable, advertisers this year are paying $170,000 a second to push their products during Super Bowl 50. That comes out to $5 million for a 30 second commercial. With 120 million people watching, that comes out to a little over 4 cents per person. But why wait for the big game on Sunday, when you can check out some of the first commercials now.

Heinz ketchup is tugging at the heartstrings with little winer dogs, dressed like hot dogs. While Hyundai is looking to capitalize on another part of ones anatomy with a commercial filled with the sexiness that is Ryan Reynolds. Behold, and take a look at the first Super Bowl commercials below.