Sure, it’s OK to hear Governor Hickenlooper or the mayor of Denver, Michael Hancock, greeting travelers at DIA; but when it’s a Super Bowl Champion Denver Bronco, one who just landed one of the biggest contracts around, now THAT’S a welcome! 

Thearon W. Henderson, Getty Images

With about 54 million people traveling through Denver International Airport each year, the job of being the ‘Welcome to Denver’ voice could be considered one of the biggest jobs in the state. This is the voice that conveys Denver and Colorado as a friendly state with plenty of things to do, while people move along on the trains. Having the right people doing it, is key. John Elway has done it, Peyton Manning, Champ Bailey and Lindsay Vonn too. I guess having athletes do it works in a lot of ways. Athletes are famous, that helps; and it also signifies Colorado as being an athletic state: ‘Welcome to Denver, get outside and have fun.’

Von Miller has just been tapped to be the new voice. Talk about a famous athlete! Let’s see… He was the MVP of the Super Bowl. He was on Dancing with the Stars. He posed nude for the ESPN Body issue. He recently was awarded ‘Unstoppable Jock’ at the Guys Choice Awards on SpikeTV.  Then, of course, the new contract: 6 years, $114M, $70M guaranteed, with a $17M signing bonus. Yes, you could say EVERYBODY knows who Von Miller is, why NOT have him be the ‘Welcome to Denver’ voice?

Take a listen to what travelers at DIA will be hearing:

He had me at 'Howdy.'